NZ Muscle
Electrolytes
Overview
Tasked with the project of re designing the new packaging for NZ Muscle's Electrolytes, We crafted a new bag design that adds flair & elements not seen previously on the packaging
Client:
NZ Muscle
Year:
2025
Category:
Product Design
/
Supplements
Location:
Auckland, NZL
The Challenge
Creating something new that stands out on a shelf. Capture a new audience of customers who would otherwise purchase competitive brands and products such as Powerade.
The Solution
We created a new foil like bag with holographic foil elements to make it shine and stand out, not just online but also on the shelfs at retail stores. This saw an uplift in sales for this particular product and generated urgency with a follow on affect to design the rest of the line in a similar style.
The Result
Customers brought this product in the masses, resulting in the need for more products to be redesigned with a new style and look.
